Project: Le Ann Durfey, LCSW
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When Le Ann first came to me, she only had a domain that wasnβt even connected to a website anymore β and no real vision for what her website should look like.
What she did know: she loved pinks and greens, and she wanted her new site built on Wix.
Since pink + green isnβt a palette you often see in professional therapy websites,
ββΉ I was instantly Stoked ββΉ
to lean into it and create something unique.
I designed a calming but modern brand style, weaving in tasteful animations and abstract details:
α° Reactive buttons + subtle hover effects
α° Gentle scroll & mouse-based animations
α° Abstract floral patterns that add a touch of playfulness
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To carry that identity through, I also designed new business cards for both Le Ann and her associate, Cami
β featuring the floral pattern from their site and Le Annβs new logo (designed by me). The result is a fully cohesive brand that feels warm, grounded, and inviting.
With florals, greenery, and cozy imagery, the site captures the feeling of settling into a comfortable chair β
safe, approachable, and welcoming.
Old vs. New
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