After showing me his old business cards, complete with autumn trees and rich, earthy tones— I pulled inspiration from fall foliage to create a color story that felt both professional and personal.

Alongside the custom website, I designed three business card options that paired with the new branding. Paul picked his favorite (not my favorite, but we’re working through that in therapy 💅).

This project is a great example of finding the balance between strong and soft— creating a visual identity that feels trustworthy, grounded, and totally true to the person behind it.