Paul wanted a brand that felt masculine and grounded, but still warm and approachable. Something that reflected both his personality and his work as a Licensed Marriage and Family Therapist.

He came to me with a clear palette in mind: blue and green, with a pop of color. After showing me his old business cards, complete with autumn trees and rich, earthy tones— I pulled inspiration from fall foliage to create a color story that felt both professional and personal.

Alongside the custom website, I designed three business card options that paired with the new branding. Paul picked his favorite (not my favorite, but we’re working through that in therapy 💅).